Welcome to Wayne’s Media Centre—where bold ideas meet global impact. It all started in 2016–17, when a series of thought-provoking articles in The Conversation sparked a wave of international attention. With over half a million readers and widespread syndication across major global media outlets, it was clear: this work resonated. Since then, the Media Centre has grown into a dynamic collection of over 70 articles, each one pushing the boundaries of how we think about global food systems, sustainability, and resilience. The sample stories reported here are updated regularly and they don’t just inform—they inspire action, spark applied research programmes and guide us to the right solutions. The catalyst? Wayne’s groundbreaking book, Global Food Security and Supply (2016). It laid the foundation for a solution-driven approach to some of the world’s most urgent challenges—and set the stage for everything that followed. Today, we continue to lead through cutting edge risk assessments and innovative application of Life Cycle Assessment (LCA). Whether you’re a policymaker, business leader, or curious reader, Wayne’s Media Centre offers the insights to help build a sustainable future.
Building stable soil carbon reserves requires time, typically 20–30 years and multiple field rotations. Quick fixes or miracle additives do not expedite this process. Long-term studies at Rothamsted reinforce that proper fertilizer use enhances carbon retention in soil, emphasizing the importance of sound agronomy in effective carbon management.
The Green Revolution, though criticized for its flaws, successfully lifted over a billion people from hunger. Investments in agricultural yield improvements have significantly reduced greenhouse gas emissions, demonstrating the value of innovation. While modern agriculture contributes to emissions, it also avoids many. Continuous assessments are essential for guiding future advancements.
Global Food Security and Supply by Dr. Martindale is a pivotal book addressing the complexities of feeding a growing population by 2050. It offers a science-driven roadmap for enhancing food security, critiques ineffective policies, and highlights the interconnectedness of agronomy, supply chains, and governance. Essential for leaders and scholars alike.
The food import climate risks show why we need to adapt now to protect businesses and supply chains. Here’s the … More
It is always good to to see ongoing interest in our book Food Industry 4.0: Unlocking Advancement Opportunities in the … More
In the UK, over 70% of fresh fruit and nearly all soybeans, rice, and grain maize are imported, making agricultural risk forecasting essential. A current analysis indicates an 18% chance that agricultural stress will exceed average levels, impacting key crops. By calibrating stress indicators, smarter sourcing and sustainable practices can emerge. Collaborations with growers, importers, and processors are invited to enhance food sourcing resilience.
Our preprint is out, with Nicholas Alifa- we have use FAO Stat weather and vegetation data to demonstrate how climate … More
Source: Mapping the path to decarbonised agri‐food products: a hybrid geographic information system and life cycle inventory methodology for assessing … More
The first outing for GreenEye from MPC Research. Exciting times here. With support from skilled ESA Technical Officers, the vast majority … More
Dr Wayne Martindale, FIFST 